CoherentXConversion forensicsshared report

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vikingrivercruises.com

captured 2026-08-11 14:59 UTC · reached select_august_26_sailing · 7 findings

A sample walkthrough from a real store — the same report you receive for your own funnel.

88/100Strongvikingrivercruises.com · 6 stages · 7 findings · 283.69 s

Journey · 6 stages

Findings · 7

select to locate

      Evidence · Step

      Step — captured at 1280×3006

      Captured step for the audited store

      3 pins on this stage

      Experience summary

      Weakest link: Effort at Details form — 52/100

      ClarityCan a shopper tell what to do next?91
      TrustAre cost, terms and safety honest at this point?98
      EffortHow much work does this step demand?92
      Speed & stabilityDoes the page load and hold still?88

      By page

      6 steps

      • 01Step
        Clarity64Trust100Effort95Speed67
      • 02rhine_getaway
        Clarity76Trust100Effort100Speed67
      • 03click_price_and_build
        Clarity100Trust88Effort100Speed100
      • 04Details form
        Clarity100Trust100Effort52Speed100
      • 05click_next_extensions
        Clarity100Trust100Effort100Speed100
      • 06select_august_26_sailing
        Clarity100Trust100Effort100Speed92

      Fix this first

      Competing primary CTAs confuse how to check dates and begin booking

      A shopper wanting to see departure dates and stateroom availability is presented with three visually competing primary actions in the hero area without a clear path distinction, forcing them to guess whether they should build a package, request a quote, or view the schedule matrix.

      HighClarity · rhine_getawaycopy or layout change · +24 pts

      Score breakdown

      88/100

      Strong

      Run

      283.69 s

      reached select_august_26_sailing

      • Step73/100
      • rhine_getaway83/100
      • click_price_and_build95/100
      • Details form82/100
      • click_next_extensions100/100
      • select_august_26_sailing92/100

      Roll-up weights the cart heaviest, then the product page. Same pages in, same number out.

      Browser metrics · Step

      LCP
      1.15 s

      goodgood < 2.5s · poor > 4s

      CLS
      0.077

      goodgood < 0.1 · poor > 0.25

      Blocking
      2.08 s

      poorgood < 200ms · poor > 600ms

      DOM ready
      1.17 s

      goodgood < 1.5s · poor > 3s

      Transferred
      1.41 MB

      goodgood < 2MB · poor > 5MB

      Requests
      164

      poorlean < 80 · bloated > 150

      Console · 0

      no errors captured

      Slowest resources

      • ?che=1971810481101490&mcvid=515017340832909206101068 ms
      • segment?pid=712299&pdata=cid%3D_%2Ccch_contact_i685 ms
      • storage.secure.min.html?loc=https%3A%2F%2Fwww.vi550 ms
      • tag.js?site=58135133538 ms
      https://www.vikingrivercruises.com/