CoherentX is a conversion forensics and reputation intelligence platform. One agent walks your real buying journey in a live browser and pins every friction point to the exact element on screen; a second agent reads your public reviews and clusters what customers actually complain about. The two are cross-referenced in a single report.

Does CoherentX need access to my site or a tracking tag?

No. CoherentX audits any public URL from the outside. No tag, no code, and no access to your systems.

How is the score calculated?

Scores come from a fixed rubric applied to the captured evidence, covering copy and clarity, cost surprise, effort, and speed and stability. Never a model's opinion. Partial runs receive a provisional score based only on the stages actually captured.

Which industries does CoherentX support?

E-commerce, travel and cruise, hospitality, and subscription or SaaS brands. The agent adapts its vocabulary and checks to the vertical it detects, so a cruise line is never judged on shipping costs.

Conversion forensics + reputation intelligence

Customers judge you before, during, and after the buy. Now you can watch.

Two agents, one 360° picture. One shops your site like a customer, from homepage to category, product, cart, and guest checkout. The other reads what the internet already says about you and ties the complaints to the steps that cause them.

See a full sample report Request an audit

No tag to install. No code. No access to your site.

reputation agent

Search & AI

Google and ChatGPT decide whether you make the shortlist at all.

cited in 2 of 6 AI answers · 4 gaps found

The deliverable

One report. Every touchpoint.

Funnel findings and reputation themes merge into one prioritized action list.

72/100

12 on-site findings

4 reputation themes

3 corroborated

funnel agentreputation agent

Ranked by revenue impact

two agents funnel agent · shops your site reputation agent · reads reviewsone loopone report

One URL. We shop your site, read your reviews, and show you exactly what to fix.

01
Point us at your brand
A product link, a category, your homepage, even just a domain. Both agents take it from there.
02
Two agents run in parallel
One shops the journey to guest checkout like a real buyer. The other reads your reviews across Google, travel sites, and forums.
03
You get the evidence
A scored report with on-site findings pinned to pixels and off-site themes backed by real quotes, ordered by what to fix first.

On your site · the funnel agent

Every finding pinned to the pixel that caused it.

wayfarer-outdoor.compinned evidence

Audited capture of the wayfarer-outdoor.com storefront with numbered findings

checkedClarity3Trust0Form design1Accessibility1Speed2.2s

Off your site · the reputation agent

The judgment starts on Google, not your homepage.

Before a buyer ever lands on your site, they've read your reviews. The reputation agent finds where you're being reviewed across Google, Tripadvisor, Trustpilot, Booking, and Reddit, reads them, clusters what people repeat, and hands you one score with the themes behind it.

When a complaint matches something the funnel agent saw on your site, we say so. "guests complain about surprise fees" next to the fee that appears at step four is a fix you can't argue with.

Runs on its own. No browser session, no minutes burned.
Catches the same-name business across town so the data stays yours.
New themes surface on re-run, so it doubles as monitoring.

seaview-hotel.comagent reading

sources found

Google
searching…
Tripadvisor
searching…
Booking.com
searching…

discoversearching Google, Maps, Tripadvisor, Trustpilot

coveragesearchmapstravelsocialreviews read2,069

What you actually get

A shopper's-eye teardown of your funnel, with the receipts.

01Find the money you're already losingEvery hesitation between landing and paying, surfaced, ranked, and tied to the revenue step it blocks.
02Get proof, not opinionsEach finding is anchored to the exact element in the exact capture, so nobody argues about whether it's real.
03Know what to fix on MondayA fixed rubric ranks everything high to low, so your team ships the three changes that move orders first.

How we grade it · try it

largest paint

3.2s

needs workgood < 2.5s · poor > 4s

How long before the main thing a shopper came for is actually on screen.

and every finding gets a priority

Blocks the purchase

A dead add-to-cart, a forced account, a cost that appears after the card form. People leave here.

from a real run: “Two buy buttons compete at the decision point”

Inside the funnel: four ways buyers stall. We check all four, on every page.

The funnel agent measures every finding on the page, then judges it against what your business actually sells. A cruise line isn't graded on free shipping.

Copy & clarity

Vague buttons, missing sizing help, delivery promises buried three scrolls down. We read the page the way a first-time buyer does.

Cost & surprise

Shipping revealed at the last step, pre-ticked add-ons, taxes that appear after the card form. The classic late-cost abandon.

Effort

Variant traps, dead add-to-cart states, forced accounts, forms that ask for more than an order needs.

Speed & stability

Largest paint, layout shift, and console errors on the pages that actually take money, not just your homepage.

Read a real report, end to end.

no sign-in needed

Real runs on real brands, starting with one that carries both tracks: the funnel agent's walk to checkout alongside the reputation agent's read of what customers say.

Speed tools grade a URL. Review tools count stars. We connect both to revenue.

A perfect performance score tells you nothing about the size picker that traps people. A 4-star average tells you nothing about which complaint is costing orders. CoherentX walks the purchase, reads the reviews, and shows you where the two stories meet.

Findings anchored to the exact element in the exact screenshot. No guesswork.
Review themes backed by real quotes, with the source one click away.
Scores from a fixed rubric, not a model's mood.
Judged against your business model, so the advice fits what you sell.
Nothing to install, and nothing touching your production code.

Want the 360° view of your brand?

Send us a link. We'll walk the funnel, read the reviews, and send back a report you can hand straight to your team.

Request an audit