CoherentXConversion forensicsshared report
allbirds.com
captured 2026-08-15 17:13 UTC · reached Checkout · 10 findings
A sample walkthrough from a real store — the same report you receive for your own funnel.
Journey · 3 stages
J / K to walk findings
- 28.40 s→
- 10.70 s→
Findings · 10
select to locate
Evidence · Cart
Cart — captured at 1280×4389
Experience summary
A blanket 30-day fulfillment warning at the buy box creates severe order anxiety that is never mitigated with specific delivery dates or return terms.
Weakest link: Speed & stability at Product details — 15/100
The Allbirds funnel reaches checkout in just 2 steps, but introduces severe hesitation at the primary decision point. On the product page, buyers encounter a blanket 'orders may take up to 30 days to ship' warning without localized delivery estimates or transparent return terms beside the $105 buy button. Forcing buyers deep into checkout just to see actual shipping methods and fees creates unnecessary drop-off from otherwise high-intent shoppers.
- 1Replace blanket shipping delay warnings with localized delivery date estimates in the buy box.Displaying a generic 30-day delay notice right above the $105 buy button kills conversion; replacing it with dynamic zip-code delivery dates restores purchase confidence.Material impact · Product details
- 2Add return window and return postage terms directly underneath the primary CTA.Shoppers buying shoes online worry about fit; placing explicit '30-Day Free Returns' language next to 'ADD TO CART - $105' removes the primary unspoken objection at decision time.Meaningful impact · Product details
- 3Deploy a persistent sticky buy bar on mobile screens when scrolling past the main buy box.On mobile devices where content extends nearly 5 screen lengths, keeping the size picker and 'ADD TO CART' button visible at all times eliminates scroll friction.Meaningful impact · Product details
By page
3 steps
- 01CartClarity88Trust64Effort100Speed48
- 02Product detailsClarity59Trust76Effort100Speed15
- 03CheckoutClarity88Trust88Effort88Speed64
Fix this first
Return window and return postage terms missing from decision area
Footwear buyers face fit risk and hesitate when return terms are omitted at the point of decision. The buy box displays "+ FREE SHIPPING" but includes no mention of the return window or who pays return shipping, leaving shoppers uncertain if trying a size is risk-free.
HighTrust · Cartcopy change · +24 pts
Score breakdown
54/100
Leaking
Run
105.10 s
reached Checkout
- Cart60/100
- Product details32/100
- Checkout69/100
Roll-up weights the cart heaviest, then the product page. Same pages in, same number out.
Browser metrics · Cart
- LCP
- 2.70 s
- CLS
- 0.001
- Blocking
- 1.67 s
- DOM ready
- 3.03 s
- Transferred
- 4.27 MB
- Requests
- 424
needs workgood < 2.5s · poor > 4s
goodgood < 0.1 · poor > 0.25
poorgood < 200ms · poor > 600ms
poorgood < 1.5s · poor > 3s
needs workgood < 2MB · poor > 5MB
poorlean < 80 · bloated > 150
Scroll pass
- Page length
- 4.9 screens
- Action depth
- 20%
- Shift while scrolling
- 0.000
- Images loaded
- 12/12
- Stutter
- 0 tasks
- Pinned furniture
- 4
needs worktight < 4 screens · long > 8
goodgood < 25% down · poor > 60%
goodgood < 0.1 · poor > 0.25
goodall images should paint
goodsmooth < 2 tasks · janky > 6
poor1 pinned bar is fine · 3+ crowds the screen
The way forward is “SELECT A SIZE”, 20% down a 4.9-screen page.
What the shopper saw on the way down
19–39%
55–76%
80–100%
80–100%
Console · 0
no errors captured
Slowest resources
- hop?analytics_trace_id=59ba98de-0dc3-484c-b190-61543 ms
- load763 ms
- jsEncrypt.js?v=1756910700675 ms
- storefront-bf1cdb70.js?v=20250812674 ms