CoherentXConversion forensicsshared report
brooklinen.com
captured 2026-08-19 13:40 UTC · reached Checkout · 14 findings
A sample walkthrough from a real store — the same report you receive for your own funnel.
Journey · 4 stages
J / K to walk findings
- 53.50 s→
- 18.06 s→
- 11.89 s→
Findings · 14
select to locate
Evidence · Cart
Cart — captured at 1280×6370
Experience summary
Aggressive urgency banners and alarming mini-cart discount messages are creating price anxiety at the point of purchase.
Weakest link: Speed & stability at Checkout — 0/100
Brooklinen’s funnel moves swiftly from collection to product page in 2 steps, but undermines buyer momentum through price uncertainty and hidden specifications. Key sizing details like mattress pocket depth are buried off-screen, while return fees ($9.95) remain hidden in collapsed accordions. Most damagingly, the slide-out mini-cart displays a startling discount warning ('Your discount may be incorrect') right as the buyer prepares to check out, injecting immediate doubt into a high-intent moment.
- 1Replace mini-cart discount error warnings with explicit, pre-applied savings confirmation.Warning high-intent buyers that their discount may be wrong creates instant doubt about total price, causing buyers to pause or abandon to hunt for better codes.Material impact · Adding item to cart
- 2Display mattress pocket depth directly beside the sheet size selector on the PDP.Sheet buyers need immediate fit reassurance for deep mattresses (e.g., 16-inch pockets) before committing, without needing to expand accordions below the fold.Meaningful impact · All Sheets Collection
- 3Implement a sticky 'Add to Cart' bar for mobile and long-scroll PDP views.Long PDPs leave the primary buy button behind as users scroll for specs; keeping the CTA visible ensures seamless transition to checkout.Meaningful impact · All Sheets Collection
By page
4 steps
- 01CartClarity88Trust88Effort100Speed6
- 02All Sheets CollectionClarity71Trust88Effort100Speed12
- 03Adding item to cartClarity95Trust64Effort100Speed12
- 04CheckoutClarity83Trust88Effort100Speed0
Fix this first
Cart warning creates price uncertainty right at checkout
In the mini-cart slide-out, an automated banner appears stating 'Your discount may be incorrect, let’s fix that for you'. Warning shoppers that the displayed price or discount might be inaccurate right at the point of checkout intent creates immediate distrust and forces friction before completing the purchase.
HighTrust · Adding item to cartcopy change · +24 pts
Score breakdown
38/100
Critical
Run
191.85 s
reached Checkout
- Cart37/100
- All Sheets Collection43/100
- Adding item to cart39/100
- Checkout34/100
Roll-up weights the cart heaviest, then the product page. Same pages in, same number out.
Browser metrics · Cart
- LCP
- 3.74 s
- CLS
- 0.115
- Blocking
- 4.43 s
- DOM ready
- 3.26 s
- Transferred
- 3.04 MB
- Requests
- 501
needs workgood < 2.5s · poor > 4s
needs workgood < 0.1 · poor > 0.25
poorgood < 200ms · poor > 600ms
poorgood < 1.5s · poor > 3s
needs workgood < 2MB · poor > 5MB
poorlean < 80 · bloated > 150
Scroll pass
- Page length
- 7.0 screens
- Action depth
- none found
- Shift while scrolling
- 0.000
- Images loaded
- 29/29
- Stutter
- 1 task
- Pinned furniture
- 6
needs worktight < 4 screens · long > 8
poorgood < 25% down · poor > 60%
goodgood < 0.1 · poor > 0.25
goodall images should paint
goodsmooth < 2 tasks · janky > 6
poor1 pinned bar is fine · 3+ crowds the screen
What the shopper saw on the way down
13–34%
50–71%
78–99%
79–100%
Interrupted by 1 pop-up
Untitled overlay
after 21.6s · covers 100% of the screen
no close control
Console · 0
no errors captured
Slowest resources
- hop?analytics_trace_id=17f13f3d-a3ef-4913-9d00-83132 ms
- graphql.json2182 ms
- graphql.json1236 ms
- graphql.json1224 ms