CoherentXConversion forensicsshared report

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bombas.com

captured 2026-08-29 15:47 UTC · reached Product Detail · 31 findings

A sample walkthrough from a real store — the same report you receive for your own funnel.

68/100Workable · provisionalbombas.com · 7 stages · 31 findings · 315.04 s

Journey · 7 stages

Findings · 31

select to locate

Evidence · Listing

Listing — captured at 1280×5806

Captured listing for the audited store

3 pins on this stage

Experience summary

Bombas triggers self-inflicted friction by highlighting fit defects without sizing guidance while hiding delivery timelines behind static threshold microcopy.

Weakest link: Speed & stability at Listing — 24/100

Physical goods retail3 steps to commitlikeliest drop-off · Product Detail Page

The product detail page introduces severe purchase hesitation by surfacing AI review summaries that flag fit variability without providing concrete sizing recommendations. Despite the $110 footwear item exceeding the $75 free shipping threshold, the buy box displays static threshold copy ('Free Shipping Over $75') instead of confirming free delivery with a guaranteed arrival date. This forces buyers into repetitive size toggling while the primary 'Add to Bag' CTA scrolls out of view on long product pages.

  1. 1Replace generic fit warning microcopy with definitive sizing recommendations at the variant selector.Surfacing an AI summary stating 'customers noted variability in fit' without providing explicit sizing advice (e.g., 'Runs small, order 1/2 size up') creates high friction and abandonments on $110 footwear items.Material impact · Product Detail Page
  2. 2Convert static shipping threshold text into dynamic free delivery confirmation with arrival dates.Items priced above $75 should immediately confirm 'Qualified for Free Shipping & Free Returns' and display an estimated arrival date directly in the buy box to clear timing objections.Meaningful impact · Product Detail Page
  3. 3Add a persistent sticky 'Add to Bag' bar on long product pages.The primary CTA sits at 12% page depth and disappears during deep page scrolling, requiring users to scroll back up to commit after inspecting materials and reviews.Meaningful impact · Product Detail Page
ClarityCan a shopper tell what to do next?59
TrustAre cost, terms and safety honest at this point?88
EffortHow much work does this step demand?95
Speed & stabilityDoes the page load and hold still?66

By page

7 steps

  • 01Listing
    Clarity64Trust88Effort100Speed24
  • 02Detail page
    Clarity64Trust88Effort95Speed74
  • 03Product Detail Page
    Clarity52Trust88Effort95Speed74
  • 04Cart
    Clarity76Trust88Effort95Speed74
  • 05Women's Saturday Suede Slip-On
    Clarity64Trust88Effort95Speed74
  • 06Product Details
    Clarity52Trust88Effort95Speed74
  • 07Product Detail
    Clarity52Trust88Effort95Speed50

Fix this first

Full-screen pop-up interrupts product evaluation after 14 seconds

A 100% screen takeover modal appears automatically 14 seconds after landing, interrupting shoppers while they are actively evaluating product images, sizing, or review details. Forcing an opt-out click to continue reading disrupts purchase intent.

HighClarity · Detail pagecopy or layout change · +24 pts

Score breakdown

68/100

Workable · provisional

Run

315.04 s

reached Product Detail

  • Listing43/100
  • Detail page75/100
  • Product Detail Page70/100
  • Cart78/100
  • Women's Saturday Suede Slip-On73/100
  • Product Details68/100
  • Product Detail58/100

Roll-up weights the cart heaviest, then the product page. Same pages in, same number out.

Browser metrics · Listing

LCP
4.53 s

poorgood < 2.5s · poor > 4s

CLS
0.015

goodgood < 0.1 · poor > 0.25

Blocking
2.16 s

poorgood < 200ms · poor > 600ms

DOM ready
978 ms

goodgood < 1.5s · poor > 3s

Transferred
5.67 MB

poorgood < 2MB · poor > 5MB

Requests
411

poorlean < 80 · bloated > 150

Scroll pass

Page length
6.5 screens

needs worktight < 4 screens · long > 8

Action depth
100%

poorgood < 25% down · poor > 60%

Shift while scrolling
0.011

goodgood < 0.1 · poor > 0.25

Images loaded
34/34

goodall images should paint

Stutter
4 tasks

needs worksmooth < 2 tasks · janky > 6

Pinned furniture
3

poor1 pinned bar is fine · 3+ crowds the screen

The way forward is “Checkout and Account”, 100% down a 6.5-screen page.

What the shopper saw on the way down

  • Viewport captured 14% down the page

    14–30%

  • Viewport captured 42% down the page

    42–58%

  • Viewport captured 70% down the page

    70–85%

  • Viewport captured 85% down the page

    85–100%

Console · 0

no errors captured

Slowest resources

  • cei?advertiser_id=41kjhvs&cookie_sync=1&upv=3.0.2518 ms
  • Shape_Wave--30fps-x-2400-mobile_v2.gif1156 ms
  • Shape_Wave--30fps-x-2400-mobile_v2.gif1148 ms
  • MTS_-_1_-_Slippers.png1142 ms
https://bombas.com/