CoherentXConversion forensicsshared report

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wayfarer-outdoor.com

captured 2026-08-08 09:14 UTC · reached Cart · 9 findings

A sample walkthrough from a real store — the same report you receive for your own funnel.

56/100Leakingwayfarer-outdoor.com · 2 stages · 9 findings · 41.28 s

Journey · 2 stages

Findings · 9

select to locate

Evidence · Product page

Product page as served, full-page capture at 1280 x 1920

Captured product page for the audited store

5 pins on this stage

Experience summary

Weakest link: Speed & stability at Cart — 56/100

ClarityCan a shopper tell what to do next?68
TrustAre cost, terms and safety honest at this point?97
EffortHow much work does this step demand?79
Speed & stabilityDoes the page load and hold still?62

By page

2 steps

  • 01Product page
    Clarity59Trust100Effort83Speed68
  • 02Cart
    Clarity76Trust95Effort76Speed56

Fix this first

Two buy buttons compete at the decision point

Add to Cart and a full-width violet Buy with Shop Pay sit stacked with equal weight. The express button is visually louder than the primary action, splitting intent at the single moment the page exists to serve.

HighClarity · Product pagecopy or layout change · +24 pts

Score breakdown

56/100

Leaking

Run

41.28 s

reached Cart

  • Product page60/100
  • Cart53/100

Roll-up weights the cart heaviest, then the product page. Same pages in, same number out.

Browser metrics · Product page

LCP
2.18 s

goodgood < 2.5s · poor > 4s

CLS
0.042

goodgood < 0.1 · poor > 0.25

Blocking
240 ms

needs workgood < 200ms · poor > 600ms

DOM ready
1.84 s

needs workgood < 1.5s · poor > 3s

Transferred
3.92 MB

needs workgood < 2MB · poor > 5MB

Requests
64

goodlean < 80 · bloated > 150

Console · 1

  • Refused to load script "https://cdn.trkpx.io/tag.js" — blocked by client

Slowest resources

  • pack-hero-4k.jpg (1.4 MB)1610 ms
  • reviews-widget.bundle.js820 ms
https://wayfarer-outdoor.com/p/atmos-ag-65-backpack